Consultant. Social Media Strategy, Influencer Marketing, Testimonials, online Reputation. Definition Personas. Motivation, Kundenbedürfnisse, Präferenzen. User Story. Experience Management. Customer Journey. Touchpoint-Analyse. Trustpoints.
Consultant. Business Developer, Strategiecrack, Innovation Manager, Marketingkonzept, Digitalization, Customer Experience, Employer Branding, international Sales, Multi Channel, Differenzierung, Positionierung, USP, UAP.
BTW: THE NEXT BIG THING ..
So, that's why Conversational Marketing is the Next Big Thing in Digital Marketing =-) Digital marketing is growing using Artificial Intelligence AI. And of course, it needs to be mobile-first. One emerging technology that meets all of the criteria is Conversational Marketing, or the ability to use AI to have personalized one-on-one conversations with your customers, usually over mobile messaging apps. Chat Bots create content.
People love chatting, and for millennia it’s also been the best way to get to know someone. Now for the first time, the rise of messaging as the dominant mobile use-case - along with the emergence of practical applied AI - is making this possible, and quite literally, giving brands a voice.